Limited places available

FREE 2-Hour Face-to-Face Introductory Session + Networking — Tuesday 30th June

Switch Direction
training centred on you

Business Coaching Accelerator

Start strong. Build smart. Find your direction.

Group coaching for founders navigating the real challenges of starting a business — finances, focus, and finding balance.

Starting a business is harder than anyone tells you

You had the idea, the drive, the plan — but now you're in the thick of it. The money side is confusing, the hours are relentless, and it's hard to know if you're on the right track. You're not alone.

Startup overwhelm

Too many decisions, not enough time. Learn how to focus on what actually moves the needle.

Grow and nurture

Building the right relationships, developing your team, and nurturing a business culture that helps you grow sustainably.

Understanding finances

Cash flow, pricing, margins — demystified. Get confident reading your numbers and making decisions from them.

Work-life balance

When work is everywhere, home suffers. Build boundaries that protect both your business and your wellbeing.

Business coaching session

12 months. Small group. Real results.

This is not a course — it is a coaching group built around honest conversation, shared experience, and practical progress. A small cohort means real connection and individual attention.

12
months of support
10
people max per group
95
per person, per month
01

Getting through the early chaos

  • Define what success actually looks like for you — lifestyle, income needs, stress tolerance, exit goals
  • Validate the problem, not just the idea — would someone pay to solve this now?
  • Separate busy work from progress — sales conversations move the business forward, not logos and socials
  • Document decisions from day one — assumptions, pricing logic, offers, brand choices
02

Money made simple

  • Work out your personal financial runway — how long can you survive if income is irregular or zero?
  • Set prices based on sustainability, not confidence — underpricing is driven by fear, not strategy
  • Put basic legal and financial structure in place early — contracts, insurance, accounting setup
03

Protecting your personal life

  • Decide what you will not do — clear boundaries on services, pricing floors, and client types prevent burnout
  • Get honest about your weakest skill — ignoring it is more costly than outsourcing or learning it
  • Create a simple operating rhythm — weekly review, monthly finances, quarterly goals
04

Building for the long term

  • Plan how you will generate leads before you need them — lead generation works best when you are not desperate
  • Build a support system that is not just cheerleaders — you need people who challenge your assumptions

Join us on Tuesday 30th June

A free 2-hour face-to-face introductory session led by our coaching team — for founders, startup owners and business owners. Stay afterwards for networking with fellow founders. Honest, practical support — no strings, no obligation. Just great coaching and great connections, on us.

30th June
Tuesday
2 Hours
Face-to-face + networking
FREE
No obligation

This session is also a chance to find out more about our full 12-month Business Coaching Accelerator — but there is absolutely no obligation to join.

Choose your path

Select the option that works best for you. All prices are subject to VAT.

Free Session
30th June
Face-to-face · 2 hours + networking · No obligation
Completely FREE
Register now →
Monthly
95/mo
+ VAT · 114 inc. VAT · 12 payments
1,140 + VAT total
Select this option →

Not sure which option is right for you?

We are happy to have a no-pressure conversation before you commit. Most people find it easier to decide once they have had a chance to ask a few questions.

Get in touch

A catalyst for real change

Switch Direction is not just a training company — it is a catalyst for transformation. Since 2017 we have helped individuals and organisations find their footing, build confidence, and grow in ways that actually last.

Our business coaching programme brings that same ethos to founders and early-stage business owners. We believe coaching should be honest, practical, and built entirely around you — not a generic playbook.

Our mission

To place the quality of your experience at the heart of everything we do — while helping you build a business that genuinely works for your life.

Our vision

To deliver high-quality coaching that adds tangible value — through strong relationships, practical delivery, and a genuine belief in the people we work with.

Our approach

We protect the individual, encourage participation at a pace you are comfortable with, and believe in building lasting relationships — not just delivering sessions.

Your journey

No two founders are the same. We take the time to understand where you are starting from, what success looks like for you, and how to get there — at a pace that fits your life.

Based in Ipswich, Suffolk
Switch Direction Group Ltd has supported businesses and individuals across the UK since 2017 — helping people at every level find clarity, confidence, and a direction worth heading in.