Switch Direction — Business Coaching

Who this is for

Starting a business is harder than anyone tells you

You had the idea, the drive, the plan — but now you're in the thick of it. The money side is confusing, the hours are relentless, and it's hard to know if you're on the right track. You're not alone.

Startup overwhelm

Too many decisions, not enough time. Learn how to focus on what actually moves the needle.

Grow and nurture

Building the right relationships, developing your team, and nurturing a business culture that helps you grow sustainably.

Understanding finances

Cash flow, pricing, margins — demystified. Get confident reading your numbers and making decisions from them.

Work-life balance

When work is everywhere, home suffers. Build boundaries that protect both your business and your wellbeing.

Two people having a business coaching conversation

The programme

12 months. Small group. Real results.

This isn't a course — it's a coaching group built around honest conversation, shared experience, and practical progress. A small cohort means real connection and individual attention.

months of support

people max per group

£95

per person, per month

Getting through the early chaos

Define what "success" actually looks like for you — lifestyle, income needs, stress tolerance, exit goals
Validate the problem, not just the idea — would someone pay to solve this now?
Separate busy work from progress — sales conversations move the business forward, not logos and socials
Document decisions from day one — assumptions, pricing logic, offers, brand choices

Money made simple

Work out your personal financial runway — how long can you survive if income is irregular or zero?
Set prices based on sustainability, not confidence — underpricing is driven by fear, not strategy
Put basic legal and financial structure in place early — contracts, insurance, accounting setup

Protecting your personal life

Decide what you will not do — clear boundaries on services, pricing floors, and client types prevent burnout
Get honest about your weakest skill — ignoring it is more costly than outsourcing or learning it
Create a simple operating rhythm — weekly review, monthly finances, quarterly goals

Building for the long term

Plan how you'll generate leads before you need them — lead generation works best when you're not desperate
Build a support system that isn't just cheerleaders — you need people who challenge your assumptions

Pricing

Flexible payment options

Choose the option that works best for you. All prices are subject to VAT.

Monthly

£95/mo

+ VAT · £114 inc. VAT · 12 monthly payments

£1,140 + VAT total · £1,368 inc. VAT

Select this option →

Save 10%

Pay in full

£1,026

+ VAT · £1,231.20 inc. VAT · one payment

Save £114 + VAT vs monthly

Select this option →

Not sure which option is right for you?

We're happy to have a no-pressure conversation before you commit. Most people find it easier to decide once they've had a chance to ask a few questions.

Get in touch

About us

A catalyst for real change

Switch Direction isn't just a training company — it's a catalyst for transformation. Since 2017 we've helped individuals and organisations find their footing, build confidence, and grow in ways that actually last.

Our business coaching programme brings that same ethos to founders and early-stage business owners. We believe coaching should be honest, practical, and built entirely around you — not a generic playbook.

Our mission

To place the quality of your experience at the heart of everything we do — while helping you build a business that genuinely works for your life.

Our vision

To deliver high-quality coaching that adds tangible value — through strong relationships, practical delivery, and a genuine belief in the people we work with.

Our approach

We protect the individual, encourage participation at a pace you're comfortable with, and believe in building lasting relationships — not just delivering sessions.

Your journey

No two founders are the same. We take the time to understand where you're starting from, what success looks like for you, and how to get there — at a pace that fits your life.

Based in Ipswich, Suffolk
Switch Direction Group Ltd has supported businesses and individuals across the UK since 2017 — helping people at every level find clarity, confidence, and a direction worth heading in.

Start strong. Build smart. Find your direction.