Limited places available
FREE 2-Hour Face-to-Face Introductory Session + Networking — Tuesday 30th June
Business Coaching Accelerator
Group coaching for founders navigating the real challenges of starting a business — finances, focus, and finding balance.
Who this is for
You had the idea, the drive, the plan — but now you're in the thick of it. The money side is confusing, the hours are relentless, and it's hard to know if you're on the right track. You're not alone.
Too many decisions, not enough time. Learn how to focus on what actually moves the needle.
Building the right relationships, developing your team, and nurturing a business culture that helps you grow sustainably.
Cash flow, pricing, margins — demystified. Get confident reading your numbers and making decisions from them.
When work is everywhere, home suffers. Build boundaries that protect both your business and your wellbeing.
The programme
This is not a course — it is a coaching group built around honest conversation, shared experience, and practical progress. A small cohort means real connection and individual attention.
Free introductory session
A free 2-hour face-to-face introductory session led by our coaching team — for founders, startup owners and business owners. Stay afterwards for networking with fellow founders. Honest, practical support — no strings, no obligation. Just great coaching and great connections, on us.
This session is also a chance to find out more about our full 12-month Business Coaching Accelerator — but there is absolutely no obligation to join.
Flexible payment options
Select the option that works best for you. All prices are subject to VAT.
Not sure which option is right for you?
We are happy to have a no-pressure conversation before you commit. Most people find it easier to decide once they have had a chance to ask a few questions.
Get in touchAbout us
Switch Direction is not just a training company — it is a catalyst for transformation. Since 2017 we have helped individuals and organisations find their footing, build confidence, and grow in ways that actually last.
Our business coaching programme brings that same ethos to founders and early-stage business owners. We believe coaching should be honest, practical, and built entirely around you — not a generic playbook.
To place the quality of your experience at the heart of everything we do — while helping you build a business that genuinely works for your life.
To deliver high-quality coaching that adds tangible value — through strong relationships, practical delivery, and a genuine belief in the people we work with.
We protect the individual, encourage participation at a pace you are comfortable with, and believe in building lasting relationships — not just delivering sessions.
No two founders are the same. We take the time to understand where you are starting from, what success looks like for you, and how to get there — at a pace that fits your life.
Based in Ipswich, Suffolk
Switch Direction Group Ltd has supported businesses and individuals across the UK since 2017 — helping people at every level find clarity, confidence, and a direction worth heading in.